The Brief
When Battersea Power Station's leasing team needed to fill two of London's most extraordinary spaces, they needed more than beautiful imagery, they needed a visual sales tool.
Over a two-year collaboration with the leasing department, we created a suite of highly detailed, targeted CGIs and an interactive virtual tour spanning both giant turbine halls.
Every image was considered, styled and branded around specific potential retail partners, turning each visual into a targeted leasing conversation that helped the team persuade prospective tenants from day one.
Client
Battersea Power Station Development Company
Designers
Allies & Morrison
Deliverables
Planning and Marketing CGIs, Shop Styling, Virtual Tour
Breathing Life Back Into Those Famous Bricks
Beyond the retail areas, we designed a series of event and workspace visuals to capture the buzz and versatility of the spaces, demonstrating what Battersea could feel like alive with people, all framed within that extraordinary historic backdrop.
Alongside the CGI work, we created an interactive tour to let potential tenants hop between spaces, easily read the floor plans, and feel the scale of the opportunity, long before a single store opened its doors.
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