The Brief
W Edinburgh was one of the most anticipated hospitality openings in Scotland, a luxury destination shaped by the drama of the city itself.
Working alongside our ongoing collaborators Jestico + Whiles, we created more than 50 visuals spanning the hotel's 360° rooftop terrace, guest rooms, lobby, suites, cocktail bar and spa. Assisting through design development to production of the final marketing imagery.
Client
Marriott International
Designers
Jestico + Whiles
Deliverables
Marketing CGIs
Shaped by the City
Every W hotel is shaped by where it stands. Edinburgh's is no different, its exterior defined by a bronze ribbon that echoes the volcanic rock the city was built upon.
Inside, we translated that earthy palette of dark wood, copper and stone into visuals that feel as considered as the architecture itself. Embedded in the Jestico + Whiles team from concept to campaign, we shaped the imagery at every stage of the design process
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