The Brief
Having created verifiable images for the planning stages back in 2021, we came to the marketing phase with a good understanding of the site and its surroundings.
Working closely alongside FCBStudios and Gillespies as the final designs took shape, we produced over 40 CGIs, animations and 360° apartment tours, a full visual toolkit to support Westward's launch at the end of 2025.
Client
Jersey Development Corporation
Designers
FCBStudios, Gillespies
Deliverables
Marketing CGIs, Interior Design, Animation, Interactive
The Art of Belonging
The central ambition of Westward was for the building to feel like it had always been there, its façade drawing from the texture and tone of the surrounding rockface. Getting that right, with changing light conditions, across dozens of shots, was one of the project's challenges.
The apartment's interior styling we developed echoed the same instinct: warm, natural, grounded in its setting. The goal throughout wasn't simply to document a development, it was to make people feel something. To picture themselves living there, in that unique setting.
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